01392 423607 Email: enq@words4business.com

Frequently Asked Questions..

The most commonly asked questions about our services are answered below. If there is anything else you would like to know, please contact us.

FAQs

Q: Our newsletters take ages to write and take a huge amount of fee-earner time: what can we do about that?


A: Don't get the fee-earners to write them. We'll do it for you, professionally and for a fraction of the cost.

Q: If the marketing department write them, we still have to check them thoroughly, which takes ages. What can we do about that?


A:See above!

Q: But how do you make material produced by professionals lively and interesting?


A: Get the content edited by professional writers who know how to make it interesting to the reader and to express comp[lex ideas in straightforward English. Add a marketing spin where possible.

Q: Wouldn't that cost a lot?


A: To do as a 'one off' it would. But because we produce similar material for dozens of firms, we can produce the content you need to be more successful, almost certainly for less than it would cost you to do yourself. Our average client pays considerably less than £10 per article (our 'bespoke' rate for similar material would normally be between £250 and £450).

Q: Does this mean our competitors will be sending out the same things we are?


A: No, because the number of firms allowed to buy our material is limited: we limit sales based on a rough formula based on population. If we see an area getting 'full' we stop supplying to it. In the case of ready to print newsletters, material is exclusive in your area.

Q: What about the risk?


A: Our material is produced by people with relevant expertise, mainly with long experience in professional practice. It is then checked for accuracy and rewritten as needed by our editorial staff. Content is supplied with partners' notes.

Q: Can we use it elsewhere?


A: Subscribers to our content services can republish content for their own purposes as and when they like, provided it is not re-sold or resupplied ot anyone else. We are happy to discuss other arrangements if required. The ready to print material can only be distributed in printed form or on your website. You can use it as magazine articles, web content, seminar support material, newsletters and so on. See our terms of trade for more detail.

Q: How do you know what to write about?


A: We keep up to date with legal news and developments and are constantly looking for those that will be most interesting for, and have the most impact on, commercial and private clients. New and interesting points of law are not necessarily interesting for clients. We choose those that are and which are likely to lead to instructions for your firm. As well as the usual court and  media sources, we take over 40 legal magazines and newsletters each month (and receive dozens of enewsletters) and sift through all this information to find interesting material, 'need to know content' and items which have good marketing 'hooks' for law firms.

Q: What qualifications do you have?


A: Our content writers and editors are highly qualified graduates (2:1 or better in an appropriate discipline from a quality university) with relevant professional qualifications and practice experience.  We currently (Oct 2009) use a barrister, three solicitors, a chartered accountant and three legal journalists to create material. The managing editor, Carrie Reevy, has a degree in English and Classics from Exeter University and an MA in Classics from Southampton University (and a PGCE, which helps to ensure we get complex material explained simply!) We don't claim to be perfect, but we do think we have the best quality control in the industry. MD Joe Reevy has a BA from Exeter and an MSc from Southampton University(where he is currently working part-time for a PhD). He is also a Chartered Accountant with 14 years' experience as an equity partner with responsibility for practice marketing in a substantial regional firm.

Q. What about the financial risk?


A: Not only do we demand no long-term contractual tie-in for most of our services (those that are not postcode exclusive), but we guarantee that if you decide not to publish what we send you, for any reason, and inform us within one month of receipt, we will refund your payment promptly and without question. We could not give this unique guarantee if we were not completely confident of the quality of our material. There is therefore zero financial risk for your firm.

Q. What about exclusivity?


A: Some of our products are postcode exclusive. Our content services are normally not, but we stop supplying when we see there is a danger of over exposure. We will consider exclusivity arrangements - please contact us.


We know that when we write for our clients, we carry their brand in our hands. Our material is widely recognised as being of excellent quality: our longevity in the market and client list speak for themselves.


“I am very grateful indeed for the information sheets which are extremely useful and a real bonus for our site.”

Ormrods.

 

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